Capital Fundraising Appeals

Capital Appeals are deeply transformational. When done well they galvanise your donors, elevate your organisation and unlock lasting impact. The key is to plan for success BEFORE you launch. Here’s how I can help:

Capital Appeal feasibility studies:

I’ll assess whether your organisation is truly ready to launch a major capital appeal, and what it will take to succeed. My feasibility studies explore:

• The strength, urgency and clarity of your case for support

• Organisational alignment and leadership engagement

• The availability of donor support and donor appetite to commit to the appeal

• They systems, tools and capacity needed to manage the appeal

What you’ll get:

You’ll receive an honest evidence-based assessment of your appeal’s potential, including income projections, key risks and recommendations for moving forward. I won’t just tell you what you want to hear - I’ll help you get ready to succeed.

Capital Appeal planning:

Once you’ve decided to move forward, I can work with you to build everything you need to complete the planning phase of your appeal. I’ll help you lay the groundwork for a confident, compelling launch. This includes:

• A clear appeal strategy and timeline

• Templates and tools to manage the campaign

• A prospect engagement plan

• A risk register with mitigation strategies

• Naming and recognition opportunities

• Support to develop your Appeal Board and recruit an Appeal Manager

• Optional training and mentoring on how to manage a capital appeal

I love capital appeals so if you’re ready to find out more, contact me for an initial chat.